press release
Contact: Laura McCann
WYSWYG, LLC
14 Park Avenue
New York, NY 10016
laura@wyswygllc.com
917 297 8904
WYSWYG, LLC
14 Park Avenue
New York, NY 10016
laura@wyswygllc.com
917 297 8904
WYSWYG Supports Zweave Webinar Series
What you see is what you get with WYSWYG, llc.
What you see is what you get with WYSWYG, llc.
New York, NY - February 1st, 2009 - WYSWYG provides innovative strategic marketing, consulting and creative solutions to startups and Fortune 500 companies. Zweave, Inc., a midsize PLM Software company focused on the Apparel industry developed innovative marketing programs to increase site traffic and sales pipeline.
"Zweave was looking for a medium to increase site traffic while communicating their brand to the market", said Laura McCann Ramsey, V.P Client Relations of WYSWYG. "We developed a webinar strategy that would educate the market with thought leadership, industry content not readily available to the public and top-notch guest speakers. Webinars are available on the site in a webinar library, which generates traffic daily. The digital and direct mail strategies were executed simultaneously over the first three events to drive exposure and familiarize the industry with the events. Social networking sites such as LinkedIn and a Facebook fan page were used to support postings of the event details and drive additional traffic. A referral program was put in place as well as a gift card program to create customer loyalty and incentivize people to join. A thank you note followed each event with the gift card further building a bond with attendees.
"We were able to reduce our in house marketing staff and costs and deliver more marketing programs each month then when managed in house and at a reduced cost",. Results of this marketing initiative which is branded as "Zwebinar Series" included an increase in website traffic that continues to exceed our expectation; search engine optimization ranking increases; a ten fold increase in registrations on the site which has doubled the company's demo schedule.
"As Vice President of Client Relations I am responsible for delivering pipeline", said Mark Mandrano, V.P Client Relations, Zweave, Inc. Since WYSWYG developed our webinar strategy and executed it for us we have had measurable gains in our brand awareness and site traffic. Zweave has become a respected source of industry information because we have invested in thought leadership versus traditional outbound marketing. Our pipeline is interested in hearing from my sales team and daily we receive strong leads that convert to business opportunities we might have missed before. Our outsourced relationship has allowed us to increase our marketing programs with minimal in house staff and we meet our deadlines even when we double our marketing efforts. WYSWYG delivers and we intend on developing new programs with them. They always have new ideas for us."
About WYSWYG,LLC
A boutique graphic and marketing firm that loves design and offers a la carte services to meet any size organization's branding and marketing needs, WYSWYG believes that what you see, you should get! With an international team of design, branding and strategy experts WYSWYG has a passion for design. Let us help you change the destiny of your products and services. For more information go to www.wyswygllc.com.
WYSWYG,LLC and all WYSWYG product names and logos are trademarks or registered trademarks of Zweave, Inc. or its subsidiaries in the United States and in other countries. Names of products from other vendors mentioned in this document may be trademarks or registered trademarks of their respective owners. Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected.
"Zweave was looking for a medium to increase site traffic while communicating their brand to the market", said Laura McCann Ramsey, V.P Client Relations of WYSWYG. "We developed a webinar strategy that would educate the market with thought leadership, industry content not readily available to the public and top-notch guest speakers. Webinars are available on the site in a webinar library, which generates traffic daily. The digital and direct mail strategies were executed simultaneously over the first three events to drive exposure and familiarize the industry with the events. Social networking sites such as LinkedIn and a Facebook fan page were used to support postings of the event details and drive additional traffic. A referral program was put in place as well as a gift card program to create customer loyalty and incentivize people to join. A thank you note followed each event with the gift card further building a bond with attendees.
"We were able to reduce our in house marketing staff and costs and deliver more marketing programs each month then when managed in house and at a reduced cost",. Results of this marketing initiative which is branded as "Zwebinar Series" included an increase in website traffic that continues to exceed our expectation; search engine optimization ranking increases; a ten fold increase in registrations on the site which has doubled the company's demo schedule.
"As Vice President of Client Relations I am responsible for delivering pipeline", said Mark Mandrano, V.P Client Relations, Zweave, Inc. Since WYSWYG developed our webinar strategy and executed it for us we have had measurable gains in our brand awareness and site traffic. Zweave has become a respected source of industry information because we have invested in thought leadership versus traditional outbound marketing. Our pipeline is interested in hearing from my sales team and daily we receive strong leads that convert to business opportunities we might have missed before. Our outsourced relationship has allowed us to increase our marketing programs with minimal in house staff and we meet our deadlines even when we double our marketing efforts. WYSWYG delivers and we intend on developing new programs with them. They always have new ideas for us."
About WYSWYG,LLC
A boutique graphic and marketing firm that loves design and offers a la carte services to meet any size organization's branding and marketing needs, WYSWYG believes that what you see, you should get! With an international team of design, branding and strategy experts WYSWYG has a passion for design. Let us help you change the destiny of your products and services. For more information go to www.wyswygllc.com.
WYSWYG,LLC and all WYSWYG product names and logos are trademarks or registered trademarks of Zweave, Inc. or its subsidiaries in the United States and in other countries. Names of products from other vendors mentioned in this document may be trademarks or registered trademarks of their respective owners. Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected.
