press release
Contact: Laura McCann
WYSWYG, LLC
14 Park Avenue
New York, NY 10016
laura@wyswygllc.com
917 297 8904
WYSWYG, LLC
14 Park Avenue
New York, NY 10016
laura@wyswygllc.com
917 297 8904
WYSWYG designs suburbanmomma.com site to bring group couponing to a new demographic
What you see is what you get with WYSWYG, llc.
What you see is what you get with WYSWYG, llc.
New York, NY – July 30th 2010 – WYSWYG provides innovative strategic marketing, consulting and creative solutions to startups and Fortune 500 companies. Suburban Momma is a NJ based start up catering to mom’s looking for great deals online through group couponing.
“suburbanmomma.com was a very interesting project”, said Patricia Martin, Creative director of WYSWYG. “Group coupon sites are the rage and Groupon is the model for many a knock off. Our client wanted to create an original coupon website design that would appeal to women and families within specific suburban geographies. The design direction needed to be whimsical, feminine, not exclude husbands and resonate with the esthetic of motherhood and the realism of day-to-day life. We designed a home office with a hyperrealist yet illustrative quality. The concept needed to be extendable to change seasonally so that for instance the pages in July would speak to summer plans whilst the fall décor would address holidays like Halloween or Christmas. ”
“Developing a site like suburbanmomma.com is like building a house”, said Laura McCann- Ramsey, WYSWYG’s Client Manager. “The layering of objects and emotions creates an instant brand bond with the site visitor. They want to “move in” to the page because it connects with their senses. Couponing sites need great deal pages, therefore special efforts were made to extend the traditional deal page to become a part of the room setting. The effect is more “Toy Story” from Pixar then any couponing site currently in the market. After all getting deals should be fun. We collaborated on the Social Media Strategy which helped identify unique marketing opportunities such as featuring local mom’s who scout deals and awarding them badges when they successfully bring savings to the community. Helping start up clients with strategy makes a big difference when done pre-design. As a result we were able to actualize the business objectives day one instead of coming back later to include social media.”
About WYSWYG,LLC
A boutique graphic and marketing firm that loves design and offers a la carte services to meet any size organization’s branding and marketing needs, WYSWYG believes that what you see, you should get! With an international team of design, branding and strategy experts WYSWYG has a passion for design. Let us help you change the destiny of your products and services. For more information go to www.wyswygllc.com.
WYSWYG,LLC and all WYSWYG product names and logos are trademarks or registered trademarks of Zweave, Inc. or its subsidiaries in the United States and in other countries. Names of products from other vendors mentioned in this document may be trademarks or registered trademarks of their respective owners. Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected.
“suburbanmomma.com was a very interesting project”, said Patricia Martin, Creative director of WYSWYG. “Group coupon sites are the rage and Groupon is the model for many a knock off. Our client wanted to create an original coupon website design that would appeal to women and families within specific suburban geographies. The design direction needed to be whimsical, feminine, not exclude husbands and resonate with the esthetic of motherhood and the realism of day-to-day life. We designed a home office with a hyperrealist yet illustrative quality. The concept needed to be extendable to change seasonally so that for instance the pages in July would speak to summer plans whilst the fall décor would address holidays like Halloween or Christmas. ”
“Developing a site like suburbanmomma.com is like building a house”, said Laura McCann- Ramsey, WYSWYG’s Client Manager. “The layering of objects and emotions creates an instant brand bond with the site visitor. They want to “move in” to the page because it connects with their senses. Couponing sites need great deal pages, therefore special efforts were made to extend the traditional deal page to become a part of the room setting. The effect is more “Toy Story” from Pixar then any couponing site currently in the market. After all getting deals should be fun. We collaborated on the Social Media Strategy which helped identify unique marketing opportunities such as featuring local mom’s who scout deals and awarding them badges when they successfully bring savings to the community. Helping start up clients with strategy makes a big difference when done pre-design. As a result we were able to actualize the business objectives day one instead of coming back later to include social media.”
About WYSWYG,LLC
A boutique graphic and marketing firm that loves design and offers a la carte services to meet any size organization’s branding and marketing needs, WYSWYG believes that what you see, you should get! With an international team of design, branding and strategy experts WYSWYG has a passion for design. Let us help you change the destiny of your products and services. For more information go to www.wyswygllc.com.
WYSWYG,LLC and all WYSWYG product names and logos are trademarks or registered trademarks of Zweave, Inc. or its subsidiaries in the United States and in other countries. Names of products from other vendors mentioned in this document may be trademarks or registered trademarks of their respective owners. Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected.
