New York, NY - May 5th, 2010 IBreakfast's Job Generation II unfolded yesterday at Herrick, Feinstein, LLP on Park Ave. Hosted by Alan Brody, this event showcased new business ideas and interesting dialogue between executive talent, Venture capital and start ups. Participants included Will Porteous of RRE Ventures, Graham Lawlor, Founder of Ultralight Startups and Paul Borgese, a digital strategist with Associated Press.
The format which moves quickly allows entrepreneurs to tell their story to the investment community but also to find out what a brain trust of savvy execs would make of their enterprises. For most of them it was invaluable advice. How many startups understand the true value of their company? How many know how to position it or who to sell their services or products to. Our savvy group weighed in with enough good insight to improve their chances of growing their businesses and raising capital.
Presenters included Bahar Gidwani of CSRhub.com who was advised to become a kind of Moodies of socially responsible companies and consider bringing on a famous spokesperson in lieu of or as a way to raise money. Paul Orlando of chatfe.com, a voice chat system, was advised to take the enterprise route - selling it to companies that need to call up for internal advice between employees. Autoslash's Jonathan Weinberg, a discount car rental booking service was advised to find a travel partner. Dora Tarver's e-projectmanager.com ran into some crossfire from execs who saw her as competing with the giant Project Manager's Institute. But execs in the audience saw a difference picture and were encouraged by her 16,000 project manager subscribers worldwide. Adding a social media angle seemed like an obvious and potentially lucrative route. ConeXus's Hunter Cohen, a kind of behavioral targeting method by tracking social media relationships, was advised to find a media partner - no small task.
The executives on the panel voted the Most Valuable Players were:
Dan Cohen, as Chief Executive Officer, clearthink.com
Laura McCann Ramsey, as Chief Marketing Officer. Wsywygllc.com
"It was a pleasure offering insights and advice to this range of start ups" said Laura McCann-Ramsey. "Having been an entrepreneur myself for over 20 years and growing 5 starts ups gives me a certain perspective on business models and market positioning. Being able to take feedback and use it is what will differentiate those that will move to the next stage of growth."
About WYSWYG,LLC
A boutique graphic and marketing firm that loves design and offers a la carte services to meet any size organization's branding and marketing needs, WYSWYG believes that what you see, you should get!
With an international team of design, branding and strategy experts WYSWYG has a passion for design. Let us help you change the destiny of your products and services. For more information go to
www.wyswygllc.com.
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