ABOUT YOUR PROJECT
*Step 1
company information
Company name
Website URL
Contact Name
Company phone
Your email
Company size
1 to 10
11 to 25
26 to 50
50 to 100
100+
500+
What kind of business do you have
B2B
B2C
Content
Social
Do you sell products or services online
Yes
No
Step 2
your online presence
Do your corporate name and url match
Yes
No
ex: smith & company/ smithandcompany.com
Do you have a business email extension on your email address
Yes
No
example: john@smithandcompany.com
Do you have an information or general email addresson your site
Yes
No
Do you have a toll free number listed on your site
Yes
No
Do you host your site yourself
Yes
No
Is your company name trademarked
Yes
No
Step 3
Site design
Do you have a professional logo
Yes
No
Was your site custom designed
Yes
No
Does your site include the following pages
home
about us
contact us
products
services
Do you have a subscription form to capture site visitor information on your site?
Yes
No
Do you have more then one subscription form?
Yes
No
if yes, then how many
1
2
3
4
5
6
Do you have a color story for your brand
Yes
No
Do you have a font for your brand
Yes
No
Do you have a slogan for your brand
Yes
No
Do the images on your site tell a story about your brand
Yes
No
Do you have flash on your site
Yes
No
Do you have videos on your site
Yes
No
Can you download brochures or data sheets on your site
Yes
No
Can you request information/ quotes or to be contacted
Yes
No
Do you have a press or news page
Yes
No
Step 4
SEO
Do you have google analytics set up on your site
Yes
No
Do you measure traffic
Yes
No
Do you buy adwords
Yes
No
Do you do any SEO work in house
Yes
No
Do you subcontract SEO work
Yes
No
Do you maximize landing pages
Yes
No
How many visitors do you get a week
1 to 20
20 to 50
50 to 100
100 to 500
500 to 1000
1000+
Step 5
Social media
Do you have a social media marketing plan
Yes
No
Do you have a social media marketing calendar
Yes
No
Do you have a dedicated social media manager or staff
Yes
No
If yes, how many staff are dedicated to social media full time
1
2
3 or More
How many part time
1
2
3 or More
Do you have a twitter page
Are you active on twitter
multiple times a day
daily
once a week
How many twitter followers do you have
1 to 100
100 to 1000
1000 to 10,000
10,000 to 50,000
50,000 +
How long has your twiiter page been up
More then 30 days
More then 3 months
More then one year
Do you have a face book fan page
Yes
No
Are you active on your facebook fan page
multiple times a day
daily
once a week
How many followers do you have
1 to 100
100 to 1000
1000 to 10,000
10,000 to 50,000
50,000 +
How long has your facebook fan page been up
More then 30 days
More then 3 months
More then one year
Do you have a blog
Yes
No
How many subscribers do you have to your blog
1 to 50
50 to 100
100+
Are you active on your blog
multiple times a day
daily
once a week
How long has your blog been up
More then 30 days
More then 3 months
More then one year
Do you use video in your blog
Yes
No
Do you use pictures in your blog
Yes
No
Do you have multiple featured bloggers
Yes
No
Do you have a linked in group
Yes
No
Are you a member of linked in groups in your industry
Yes
No
Do you post news/ blog links, press, etc in your linked in groups
Yes
No
Do you have a you tube channel
Yes
No
Do you create your own video content in house
Yes
No
Do you use flickr or other photo sites
Yes
No
Do you have a webinar series
Yes
No
Do you produce your webinars in house
Yes
No
How many webinars do you do a month
1
2
3 or More
How many webinars do you do a year
1 to 3
4 to 6
6 to 8
8 to 12
12+
How many people register for each webinar on average
1 to 10
10 to 50
50+
Do you do digital marketing
Yes
No
Do you use templates or custom design campaigns
Yes
No
What is your average click through number in percentage of total campaign
1 to 5
6 to 10
10+
How many names are in your email campaign database
100 to 1000
1000 to 3,000
3000 to 5000
5000 to 10,000
10,000+
Is your list segmented
Yes
No
How many campaigns do you do a month
1 to 3
4 to 6
6 to 9
10+
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